MOMO : Marketing Online, Modus Operandi

RESULTS…Respect is born from Actions that give us great Results

EleshaGabriell — Fri, 28 May 2010 09:24:33 +0000

As the Social Media Exhibitionist that I am, I ask you;

What is most relevant to your client? Results, right?
Who should we listen to when it comes to web savvy, marketing suave, and the ability to satiate the market with your Brand, Product, and Service?
Clearly, those that can provide us with Results.

In this blog post, the Social Media Exhibitionist is going to share real results from real campaigns. They are not shocking nor astounding results, however, they are scalable and absolutely significant.

The challenges that all Marketers face is that getting scalable results on their first attempt.
According to the Direct Marketing Association, in a 2007 research report, Statistically, it takes the average consumer 27 times to remember a brand. (Place undulating Wikipedia comment here)

In an economy that expects Results instantly, small and medium size businesses suffer the most. They are spoiled and impatient from being exposed to constant instant gratification.

Food that is cooked properly in an oven often tastes much better then ripping it out of the Microwave. In other words, Consistent Marketing will give your business Results over time. Try not to Nuke your Marketing plan.

Feel Free to Exhibit your results by placing a link to them in the comment box below.

40% Increase of Web Traffic for Panties.com was from Publishers

EleshaGabriell — Wed, 10 Mar 2010 13:27:57 +0000

The Problem:

Marketing your products and services on your website(s). How do I get traffic to my site?

Timely Search techniques and techie like language is not that easy to understand. All the information on getting web traffic on the web guides you through to this endless search for ways to get large volumes of web traffic. This search, then leads you to the bottomless pit of customers that the web provides 24 hour sales and lead generation as a result of the traffic. Right? Wrong. Going at it alone can cost you significant time that can be better used elsewhere in your business.

The Solution:

Hire a Virtual International Sales Force on a Pay by Performance basis. In other words, only Pay them when you make a sale or generate a sales lead.

Affiliate Marketing is Performance based. Why would any advertiser do anything but use talented publishers to sell their products and advertise their websites? It costs them less than a fraction of the cost of any traditional advertising and also helps SIGNIFICANTLY with SEO.

In the picture below, you will see the Screen shot taken on 3.10.2010

The clickstream indicates that close to 70% of the traffic is coming from affiliates. In my previous post, only 27% came from affiliates. After countless hours of consulting, this advertiser understood the value of her publishers, also known as Affiliates. That is over 40% of the clicks coming from Affiliates. Save your time and money from gambling on PPC campaigns.

Using Affiliate networks, just like panties.com did, gave them the advantages of saving time and money hassling with Google or Yahoo search terms themselves. Click here to review the ShareAsale Network.

Traditional SEO can cost upwards of $5,000 per month. Google Pay Per Click Campaigns can drive your marketing marketing costs through the roof! Even higher than what SEO firms can cost.

Besides, Google and no name SEO companies can charge a fortune and there are no guarantees and many heart broken customers with great products.

February Clickstream from ShareAsale was monitored at over 71%

Affiliate Traffic clickstream was monitored at 71 % in February

http://shareasale.u.cc

1/3 of Website Traffic Driven By Affiliates

EleshaGabriell — Thu, 07 Jan 2010 05:59:35 +0000

The Screenshot in this post shows us that a large affiliate network (ShareAsale) is a huge part of this advertisers’ traffic.

All the advertiser did was set up an account with www.sharesale.com

ShareAsale.com has over 250,000 Affiliates, also known as publishers, Panties.com has a little over 250 Share A Sale affiliates signed up to advertise their website. The affiliates only get paid on the sales that are made on the advertisers site. Panties.com offers its current affiliates 15% of the total sale.

The affiliates use the same on-line marketing methods the advertiser would to advertise, however, the advertiser saves precious time, resources, manpower, and frustration by letting the affiliates drive traffic too. Affiliates specialize in SEO, PPC, Social Media, and E-mail marketing. When an affiliate finds a good fit between an advertiser and their specialty, a great affiliate relationship is created and the advertiser can make more money by working with a group that has a vested interest in their success.

If you want to become a Share A Sale Affiliate sign up at www.shareasale.com

If you are an advertiser and want more information about Affiliate Marketing you can read a bit more of my blog. The really nice affiliate managers, like Carolyn, at Share A Sale are helpful too. Share A Sale Merchant Info

The question posed here really is, “Why is Affiliate Marketing overlooked so often?”

E-Mail Marketing Still Rules…

EleshaGabriell — Sun, 27 Dec 2009 10:50:14 +0000

We have a scale of 1-10

On a scale of 1-10,

e-mail marketing proves to be a dime for in house e-mail lists over and over again.

Everyone asks me on a daily basis HOW ? WHY ? Explain it.

E-mail Marketing can be paralleled to the study of the solar system. Although very pretty and very interesting, only understood by the few that choose to educate themselves about it on a daily basis. (not to mention being okay with unknown variables)

There are a great number of resources for this fine thing called e-mail marketing. I will give you a link that can help you better understand e-mail marketing so that you may use it for yourself. The Free Webinars and helpful information can help you understand what e-mail marketers have known for a little over a decade. These guys make it really easy.

Email Newsletters

Create visually stunning, engaging email newsletters. Choose from over 103 HTML templates, paste in your own HTML or use the built-in message editor.

Website Sign Up Forms

Turn anonymous website visitors into prospects. Create signup forms with our point-and-click wizard – no need for a web designer!

Follow Up Autoresponders

Build lasting relationships with prospects using an automated sequence of personalized emails.
Schedule message delivery for the days and time periods that you know your prospects are most likely to read, click links and order products.

Email Web Analytics

Track who opens and clicks on your links with accurate, easy-to-read reports that show you what works and what doesn’t. Then segment subscribers and email those who clicked or opened messages to increase conversion.

Top-Notch Email Deliverability

You want your email to reach your subscribers. Over the past 11+ years, we’ve developed the reputation and skill needed to get your opt-in email delivered.

I hope this helps you and your business.
Click on the link above to Learn More about how e-mail marketing is used over and over to increase ROI. You do want to make $1.00 for every $0.05 you spend, right?

http://email.u.cc

Affiliate Marketing?? Say What?

EleshaGabriell — Sun, 20 Dec 2009 23:01:00 +0000

Keep it real.

NickyCakes Defines affiliate marketing. I love his blog because Nicky just keeps it real.
Click the link below to get the Basics on affiliate marketing. (hint; It is not an MLM)

Part 1 – What is Affiliate Marketing?

Part 2 – Setting Up Tracking

Part 3 – Good Affiliate Networks and Getting Approved

Part 4 – Picking What to Promote

Part 5 – Landing Pages

Part 6 – Making Campaigns

Part 7 – Split Testing Campaigns

Part 8 – Taking Over the World

http://steps2aff.u.cc

Powerhouse Travel Affiliate

EleshaGabriell — Fri, 18 Dec 2009 18:22:39 +0000

Yoo-Hoo! Over Here!

EleshaGabriell — Tue, 15 Dec 2009 17:02:50 +0000

Write good content, you might assume, and the visitors will come. Or will they? “You’d better have more of a strategy than that,” says Ian Lurie at the Conversation Marketing blog. “Ian’s Cynical Version of the same rule is: ‘Write the right good content, and they’ll eventually show up.’”

To determine what your readers are looking for, and how to help them find it with SEO, Lurie recommends a process like this:

Use tools like Google Analytics to identify the most popular pages at your site and the keywords visitors use to reach that content. As an example, he cites a highly trafficked article from his own blog—one that outlines what customers want when they visit a website.
Then, he suggests, “Copy the top 5-10 terms into a tool like the Google AdWords External Keywords Tool. You can delete any terms that are clearly branded. In this case, I removed ’22 things you don’t know about your customers,’ because that’s the article title. I don’t need to optimize for that.”
Next, choose search terms that deliver the highest volume of quality traffic. Lurie’s top phrase was “marketing strategies,” and his homepage enjoyed a strong second-page ranking when he performed a Google search with the term—in other words, he stands a chance of moving to the first page with simple SEO techniques.
Finally, optimize your site for your top terms. Lurie, for instance, modified his title tag to include the phrase “Internet Marketing Strategy” and tweaked his article by incorporating the phrase “marketing strategies” in the article’s first paragraph.

The Po!nt: Says Lurie, “The real beauty of this strategy: You’re just doing what your customers tell you to do. Worst case, it should improve the page’s ‘curb appeal’ when visitors arrive.”

Source: Conversation Marketing. Click here for the full post.

I dont want to grow up! I am a TOYS R US kid!

EleshaGabriell — Sat, 28 Nov 2009 07:18:37 +0000

Get $500 From TOYS R US

$500 Bucks for you or for the kids?

TOYS R US uses social Media to generate interest in their brick and mortar stores.

If you view this offer you will see how they gather information. Test it out. Do you think your company can benefit from TOYS R US Marketing.

Social Media BuZZ loves that they really engage their customers and give them a reason to visit their brick and mortar locations and website.

Being the big Fish; finding paying customers using Social Media?

EleshaGabriell — Fri, 13 Nov 2009 18:54:32 +0000

How can we become the big Fish using the world wide web?

Rule number 1: write about what you know

Rule number 2: know your audience

Rule number 3: please refer to rule #1

The best part of Social Media, in general, is that you are in complete control. Knowing your target is your 1st challenge. Finding a pre-qualified target is another challenge. For example, you can target a large group of America through MTV, but do they have credit cards to purchase your products?

Example #1 Traditional Media

A great use of media that truly targets a pre-qualified market is the male virility industry.

The medium: Print: USA Today

Rationale: Delivered to hotels across the country

All hotels require Credit Cards

Who is staying at these hotels?

Successful Men traveling for business, they have credit cards and are middle aged and or perfect candidates for Erectile Disfunction, or looking to increase their sexual performance.

All customer targets have solution strategy. Finding that strategy is where hiring a professional comes in.

In a world where everything is quantifiable, why settle for Simply Branding your or service when you can develop your sales message and strategy using social media?

Example #2 using Social Media

Market: Air Travel; Jet Blue, Spirit

Medium: Social Media; Facebook; Twitter

Rationale: In a price sensitive Market your survival depends on recommendations, exposure and word of mouth

Case Study: Full story Link http://techwag.com/index.php/2008/12/02/case-study-in-social-media-jet-blue/

Case Study in Social Media Jet Blue

December 2, 2008 by: admin

Image via WikipediaJet Blue has two approaches to the use of social media, external and internal. The use of external social media comprises Twitter, a pseudo blog “Flight Log” that has not been updated since October 2007, Facebook and MySpace pages. There is also a YouTube channel that is updated occasionally. Internal use was field tested via Jet Blue University and generally found to be highly successful in coordinating efforts, training, and communications outside of e-mail for the company.

The use of Social Media by Jet Blue is overall good, with an apparently disjointed effort to tie together various channels, but not all channels are updated frequently. Jet blue has a very up to date Twitter channel, Facebook, MySpace, and YouTube channel, but the blog channel has not been updated in over a year. The commitment to social networking is embedded in the company, but some channels are underutilized like YouTube or their blog, while others are continuously updated like twitter.

Links to Jet Blue Social Networking Communications Channels

YouTube – http://www.youtube.com/user/JetBlueCorpComm
Twitter – http://twitter.com/jetblue
Blog – http://www.jetblue.com/about/ourcompany/flightlog/index.html
Facebook – http://www.facebook.com/pages/JetBlue/5876656697
MySpace – http://www.myspace.com/jetblueairways

Twitter is the most heavily used of all the social networking channels that Jet Blue uses, with updates on a very regular basis, while the blog and YouTube are infrequently updated. The use of MySpace and Facebook is more customer centric, where they gather friends, but rarely discuss what is happening with Jet Blue using the two social networking sites. While they are interesting to follow, and get a sometimes update, there is no integration between all of these systems, they stand alone. Something like using Friend Feed to tie them altogether and increasing the updates on the blog and YouTube would be the next big step for Jet Blue to do in their social media campaign. They could also work with a social media manager to keep all the social media channels that they are using up to date and make it more of a community feel. Right now their social media feels disjointed, rather than a seamless process that provides customers information on their systems, status, or what is happening in their company.

Jet Blue started with social media in September of 2006 with the start of the “Flight Log” blog by David Neeleman. This is where the CEO of the company tells us about the company and the neat things that are happening with them, what is next, what is new, what is upcoming. Up through October of 2007, the blog was updated on a regular basis, and provided an interesting insight into the way that the company was running from the view of the CEO. Twitter, YouTube, MySpace, and Facebook all started towards the tail end of 2007 after an earlier incident in February of 2007 where Jet Blue passengers were stranded in JFK’s airport or on planes for upwards of 9 to 11 hours.

Summary : Back to The Buzz

The cliff notes of Social Media are

1. Educate

2. Entertain

3.Engage

Social Media’s best attribute in my opinion is that you can do market reseach in real time with a controlled sample set of data.

Affordable research and Development allows social media to be a driving force in the market place.

Life has so many variables, it is not as simple as those science projects that we all did in the 5th grade. Social Media puts Science and accountability into Marketing.

How do I find a paying customer using Social Media?

Write about what you know, know your audience, Implement a strategy to test your marketing message. After you get a reasonable result, invest in your best performing product using traditional media mediums and invest more into your social media testing.

McDonald’s spent so much money on researching store locations, Burger King capitalized by positioning their locations very close to McDonald’s Locations. Use big brand technology and capitalize on Social Media, it is an affordable way to find your target and the message that works with their wallet.

Follow @EleshaGabriell on affiliate marketing

Science proves it: everyone needs a marketing strategist

EleshaGabriell — Fri, 23 Oct 2009 13:25:25 +0000

Posted by Kent Speakman on October 22, 2009 at 05:00 AM PDT

David Blain VP of Strategy at Rare Method wrote this great blog post I wanted to share with the iMedia Community.

Ever wonder about the value of the advice from an “outside” marketing strategist? Just ask your local neuroscientist.

Keep it Simple Stupid

Hold the phone kids. Although I’ve known for years that agency marketing strategists provide clear and unbiased opinions for marketers, I am happy to report that my faith in the value of my own profession has now been scientifically proven! And it all comes down to how human beings make decisions.

This has come to light in a book called “How we Decide”. It’s a fascinating look at the neuroscience of decision making. For a quick overview of the book, check out the review on Boing Boing

When you think about it, we all always have something on our minds. We are constantly thinking about work decisions, personal decisions, family decisions, short-term decisions, long-term decisions, heck, even what to have for lunch. Could it be true that our brain chemistry may limit our ability to make good decisions? According to this book, the answer is YES. It turns out that the much-used phrase “information overload” reflects an actual fact detectable by neuroscience.

The neuroscience behind decision making seems to make it clear that (thank goodness) our brains are naturally wired to decide. However, research outlined in the book proves that when something goes awry in our brain, (because of trauma, or chemical alterations, information overload, or whatever) we make decisions differently. And differently isn’t always a good thing.

Every day I help clients make decisions about how to spend their marketing dollars, how to position their company, how to integrate social media into their marketing mix, etc. Why is my decision better than theirs? After all, they work for this company, and I’m an outsider. They have more information, more experience in their market, and maybe even more years in marketing (although the older I get the less that’s the case). Shouldn’t they be able to make better decisions than me? And with the wealth of information available to them on the internet, shouldn’t they be able to solve just about any dilemma they face?

So, how do we know that information overload impedes our ability to make decisions?

An experiment demonstrating this phenomenon is cited in the book. One group of MIT business students was given very detailed reports on companies and asked to buy and sell stocks based on what they learn. Another group was only given the stock-prices. The latter group — betting blind — bets better than the “over informed” group, who have so much information that they can’t decide what is and is not important. The science shows that no matter how good we are at multi-tasking, we might not have the right wiring to sift through all of the information provided to us.

Faced with an increasingly complex world of data streams, we’re all looking for ways to do more in less time, using the data available to us to make better decisions. And we’re starting young: studies indicate that people aged 12 – 24 are racking up 23 cumulative hours a day, engaged in up to five activities simultaneously. Sounds like a typical day for me too, but apparently, this isn’t the way to make a clear decision.

How can we make better decisions? Simplify. At the end of the day, that’s what I try to do for my clients: see the problem or decision in simple terms. Don’t over analyze it. Don’t over think it.

So even in the fast-paced information age, there’s still a place for outside perspective that is not burdened with the complex information available inside the business. I guess my dad’s advice still holds true, “keep it simple stupid.”